How To Land Customers For Life

Tips on Getting Customers and Holding On To Them For Life 

By Jesse Erickson – Director of Digital Squad

It’s hardly a mystery that one of the best ways to boost revenue is to find new business. And one of the best ways to build new business is through customer referrals. There’s little that speaks as glowingly about your business than your current and past customers raving about it. What’s even better, typically this most powerful form of advertising doesn’t have to cost you a cent!

Here are 5 ways to get your customers raving about you and your brand.

1. Be remarkable - Simple to say, difficult to do. Make it your mission to give till it hurts, to help customers not merely find the best of your services and products of yours they can, but in addition point out others they might like that aren’t yours. This goodwill goes far.
2. Connect with social media - Your customers are using social media to talk about you, you should get into the conversation. (In a good way!) Regularly appear with useful and helpful comments, and take every chance to develop relationships. This can pay off in so many ways.
3. Deal with troubles like you mean it - One of the best techniques to show your business as a stand-up establishment is by dealing with the occasional problem with professionalism, honesty, generosity, and most importantly swiftness. The word spreads that you backup your products and services like a rockstar, and this is gold!
4. Encourage and reward reviews - Putting in place a system whereby your customers can leave reviews is the smart way to go. Incentivizing this is even smarter! Aim for reviews and testimonials not just on your site, but also on the social reviews sites like Yelp, Merchant Circle and others.
5. Treat your customers like partners - Ask for their opinions, clue them in on great information you discover, offer deals and rewards for no reason at all, except to create goodwill. Create a community, and they will not only stick with you like glue, but also increase your reach many fold!

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